

elective IQ
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Where Strategy, Creativity, and Community Impact Meet
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At Elective IQ, we partner with leaders, nonprofits, campaigns, and small businesses to sharpen their message, strengthen their brand, and build authentic connections that drive results. Through strategic storytelling, thoughtful design, community engagement, and fundraising expertise, we turn ideas into action and vision into measurable impact.
Hi, I’m Jenny Tavarez
founder and principal strategist of Elective IQ.
With more than 15 years of experience spanning creative communications, political fundraising, brand development, and community engagement, I advise organizations and leaders on how to communicate with clarity, credibility, and purpose. ​ My work is grounded in strategic thinking and execution—helping clients translate vision into influence and influence into measurable results. From launching brands and producing high-impact conferences to strengthening donor ecosystems and building long-term growth strategies, I bring a comprehensive understanding of both the creative and operational demands of leadership. ​ Elective IQ was built to offer a smarter, more tailored approach to strategy and communications. We blend thoughtful design, disciplined planning, and results-driven messaging to help campaigns, nonprofits, and organizations connect meaningfully with the communities they serve—and lead with confidence.

Campaign Partnerships
San Antonio–based campaign experience supporting state and local races across North Dallas and West Texas through strategy, operations, fundraising, and event leadership.






Services
Campaign Strategy
Campaign Operations
Fundraising & Donor Strategy
Community Engagement
Event Leadership
Branding & Messaging
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